Archive for the 'Uncategorized' category

Luxurious Leather Goods

Jan 11 2024 Published by admin under Uncategorized

Sometimes, your love of luxurious leather goods ends by you buying Louis Vuitton handbags, Clarks shoes, or Burton suits, but not knowing that some of the finest leather items on the market are made in India. In the present, India is one of the most rapidly growing manufacturing centers for leather products. In a nation that is swarming with French and Italian manufacturers, Indian leather products have carved its own niche within the international sector of leather goods. This is why.

Indian leather manufacturers are realizing that they have to increase their exports to sustain or boost the sales they make in major markets like the US, Japan, China and other European countries. In the present, the majority buyers around the globe prefer purchasing goods from developing countries like India. This is due to the fact that Indian products are less expensive in comparison to those from developed countries. Indian exporters also are aware they will in time when they continue to grow their businesses with a lot of speed, they will be able to command decent returns on their investments.

With competition between Indian exporters in global contracts increasing, they are trying out innovative methods to attract customers. One such measure is reducing import duties on some products supplied to the world. Imports of raw hide as well as clothing are regulated under the Indian Ministry of Foreign Affairs since nineteen seventies. Today, even machinery , transport equipment, appliances and chemicals are being imported to enhance the competitiveness of the Indian leather makers. According to an World Trade Organization study, Indian exporters benefit from the lowest amount of duty on textile imports.

Apparel imported from India includes shawls, dresses bedspreads, sheets, scarves footwear, socks, and gloves. A survey carried out on September 20, 2021 by Leishman discovered that Indian exporters export clothing which is much cheaper than the price of leather. In addition, Indian textiles have some of the best qualities in terms, durability and color. They are also renowned for using the highest grade of leather as well as the most efficient manufacturing methods

According to a report by IDFC, Indian exported merchandise fell by 11 percent in value in fiscal year 2021 as against the previous year. However, the decrease was not as significant as the declines that happened in other countries like China as well as Taiwan. The reason behind this decline is probably related to the entrance from foreign currency earners to the Indian leather sector. According to a study conducted by IDFC, Indian exporters are losing millions of dollars to foreign exchange earners, who are purchasing products made of leather on Indian markets.

However, this problem can be solved If Indian producers begin investing more in research and development of innovative tanning facilities. This will allow them to overcome the issue of oversupply in raw material. There are just three tanneries across the entire Indian countryside that can turn out leather products with profitable prices. They are located in Kolkata, Tamil Nadu and Gujarat. If Indian textile production is looking to grow, then investment in these three areas is necessary. Because they are also major tourist destinations, they will get high traffic and this can help increase their output and employment rate.

On the other hand if Indian leather manufacturers are unable to invest in the research and development of better tanning processes, they could face problems in creating top-quality and innovative leather products. It’s true that investing in the development and research of innovative processes and equipment could require a substantial amount of cash, but the returns can be massive. Because the demand for handmade products from overseas is not going to decrease, export revenues from this industry can also increase. So, this little purchase will enable the small and emerging textile producers to expand and flourish. At the end of the day, they will be able to achieve the goals of their clients, which is to provide the best quality products at the most affordable price.

Kanpur in the state of Kanpur and Bikaner are two of the most renowned leather zones in the Eastern part of India. These two cities boast numerous textile and leather factories that churn out products of all kinds. There are many textile export factories and warehouses in this region. The most well-known companies that manufacture high-quality leather goods include MNCPs such as Vishwa, Essar, Hindustan Shipyard Co. Ltd and MMC Asia. Other than these There are numerous small-scale businesses located here which produce products such as Ghee, waki, and khadi Saris.

Comments are off for this post

What is a Ring Saw used for?

Jan 11 2024 Published by admin under Uncategorized

A ring saw is a cutting tool that can cut really hard materials such as glass, marble, concrete, granite, etc. It is useful in making brick walls and has a lot of advantages. These tools are often underestimated but are versatile. Ring saws are used to cut through objects, make a vent or door frame.

The benefits of ring saws include

Better safety
Ring saws are as powerful as regular saws but are not as likely to cause severe cuts or injuries to anyone. Unlike bigger saws, the ring Saw has no teeth on the blade. This doesn’t mean an individual cannot be injured but might have less severe damage. Instead of teeth on a blade, ring saws have bumps.

It lasts longer
Ring saws are not as prone to wear and tear as other cutting tools. The working operation of a ring Saw is by spinning, not vibrating. This is why the ring Saw gives a finer and cleaner cut to delicate materials. This is the instrument of choice when you’re looking to avoid accidents, and at the same time, you want easy-to-use equipment.

It is practical and easy to carry.
Ring saws are very portable and can be handheld. It doesn’t take up so much space and is equally not heavy.

The saw is easily detachable and has a large cutting surface.

No noise
Rather than vibrating, it spins. So less noise and more serene environments.

What blade to choose for ring saws

There are various kinds of blades for ring saws. These include abrasive blades, wet cutting blades, and diamond blades.

The advantage of an abrasive blade is that it gives very precise cuts. However, it has limitations which include the blade getting super-hot and collecting dust. For longer jobs, this heat can be unbearable.

The wet cutting blades are clean, faster and make use of water for cooling the blade. These blades don’t cause dust formation, which can be harmful after inhalation. These instruments solve the problem of heat and dust as the blades cool down using water, and it doesn’t collect dust or cause any health hazard.

These kinds of blades are only used with special saws that are expensive. It is better to rent a saw or hand over the job to an expert when you have a large job to do.

Diamond blades are the absolute best. Diamonds are sharp-cutting stones that can cut hard materials easily. These kinds of blades have little diamond stones attached to the blade. The only instance where the diamond blades do not work could be due to the material being soft. Diamond blades are ideal for small jobs. It doesn’t cost so much, gives precise cuts, and is practical.


Concrete ring saw are handheld, easy to use, portable cutting tools, and can serve as an alternative to other bigger saws. The blades of a ring Saw are not toothed but abrasive, making these tools cut through hard materials more precisely. Different ring Saw blades also have different limitations.

Comments are off for this post

Goods of Leather Industry

Jan 11 2024 Published by admin under Uncategorized

A lot of times, your love for high-end luxury leather goods can end up with you buying Louis Vuitton handbags, Clarks shoes or Burton suits, without realizing that some of the most luxurious leather goods available in the market are made in India. Today, India is one of the fastest-growing manufacturing centers for leather products. In a market flooded by French as well as Italian brands, Indian leather products have carved its own niche within the international industry of leather products. Here’s how.

Indian leather producers are aware that they must to boost exports in order to sustain or boost the sales they make in major markets like that of US, Japan, China and the rest of European countries. These days, majority of consumers around the world prefer purchasing products from developing countries like India. This is due to the fact that Indian products are less expensive than those of developed nations.

With competition between Indian exporters and global contracting companies growing more intense, they are trying out new methods to draw customers. One such measure is reducing import duty on some goods supplied to the world. Imports of raw hide as well as garments have been regulated through the Indian Ministry of Foreign Affairs since the nineteen seventies. Today, even machinery , transport equipment, equipment as well as chemicals are being imported to enhance the competitiveness of the Indian leather producers. According to a World Trade Organization study, Indian exporters benefit from the lowest level of customs duties against textile imports.

Apparel imported from India includes dresses, shawls, bed sheets, scarves as well as socks, shoes and gloves. A survey carried out during September of 2021, by Leishman showed that Indian exporters export apparel that is less expensive than the price of leather. Furthermore, Indian textiles have some outstanding qualities in terms of quality and durability, as well as color. They are also known for the best quality of leather as well as the most efficient manufacturing techniques. Based on the Indian Ministry of External Affairs In the past four years, the number of imports has increased by forty percent. The same time the amount of exports has decreased by 20 percent.

According to a report from IDFC, Indian exported merchandise fell by 11 percent in value during the fiscal year 2021 over the preceding year. But, the drop wasn’t as drastic as that which it was in other nations like China in China and Taiwan. The main reason for this decline is probably related to the entry of foreign exchange earners into the Indian leather sector. According to a research conducted by IDFC, Indian exporters are losing millions of dollars to foreign exchange earners, who are purchasing products made of leather on Indian markets.

However, this issue can be resolved if Indian manufacturers will start investing more money in the research and development of their new tanning facilities. This will help them overcome the problem of an oversupply of materials. At present, there are only three tanneries in the whole Indian countryside that are able to turn out leather products at profitable rates. They are located in Kolkata, Tamil Nadu and Gujarat. If the Indian textile industry wants to grow, then investing in these three zones is must. Because these are also important tourist destinations, they’ll be a major draw for tourists and will help them increase their output and employment rate.

However, if Indian leather manufacturers are unable to invest in the advancement of research and development for better tanning processes, they could be faced with challenges in bringing forth the most innovative and top quality leather products. It’s real that investing in the development and research of new equipment and processes can be costly, but the returns are often huge. As the demand for handmade items from other countries will not be reducing, profits from exports from this sector will increase as well. So, this little investment will help the small and new textile companies to grow and prosper. At the time, they’ll be able fulfill the dreams of their customers which is to offer the finest quality items at the lowest costs.

Kanpur along with Bikaner are two of the famous leather areas located in the Eastern region of India. These two cities boast numerous leather and textile manufacturing facilities that manufacture products that are of every kind. There are numerous export textile warehouses and tanneries that are located here. Some of the biggest firms producing top quality leather products include MNCPs like Vishwa, Essar, Hindustan Shipyard Co. Ltd and MMC Asia. Beyond these there are a number of small-scale companies based in the region which produce products such as Ghee, waki, and khadi Saris.

Comments are off for this post

Expand Your Marketing – An MLMers Keys to Success in 2010 and Beyond!

Jun 22 2023 Published by admin under Uncategorized

The most eye opening fact of MLM is that most reps stop working. I know that doesn’t sound profound or insightful but when you consider the “WHY’s” behind this statement, some interesting truths begin to unfold. Taking into account that the great majority of reps fail, MISERABLY, I would feel compelled to look into the real reasons for this.



If the only marketing strategy you are encouraged to use starts with a list of friends and family, you are on your way to becoming a sad statistic. The biggest lie you’ve ever heard as an MLM rep is that the best way to build your business is via warm contacts or the “The 3 foot rule”. If there is any merit to this, it’s usually because someone sponsored a rare individual- a great sales person.. But somewhere in the organization someone knows and is putting into practice something that the average rep is not aware of. Until a short time ago, those concepts remained a secret due to cost ineffectiveness and laborious marketing techniques- not teachable to the masses. Imagine your organization is thousands deep. If all your reps, in a months time, sponsored ONE person, you have had an amazing month. Do you see why your wealthiest reps are OK with a lot of you doing a little?


The way MLMers market outside of the warm market, is always changing. A Direct Response Strategy in Network Marketing is a way of gathering leads, customers and recruits using traditional advertising methods – radio spots, newspaper ads, flyers, mailers, internet exposure, etc. Of all the traditional methods of advertising, the internet is by far the most effective. It’s economical and allows a wide range of potential clients. Most of all it is targeted. Most leverage in Network Marketing is created through a well designed Direct Response Campaign.


Stage Three happens when people are ready to join you without any convincing or extra effort from you! In other words, you become the hunted instead of the hunter! Imagine if you had 2,3,4 or 5 people call you everyday asking “How can I join your team?” There are many thousands of people from hundreds of organizations who have taken their businesses to the next level using Attraction Marketing principles. Being a relatively new concept Phase Three is creating an Important Paradigm Shift in the way people approach their MLMs. Phase 3 is where my mentors and I are focused on and it is our goal to help others do the same. If you’re a serious MLMer, Attraction Marketing should be a part of your business arsenal.


Phase four happens when YOU NEVER HAVE TO RECRUIT ANOTHER PERSON. Your business is on auto pilot with so many strong leaders that you never have to recruit a single rep again. Once again, the key to getting to phase four quickly is with a convincing internet presence via a well designed Attraction Marketing system. Your job is now about helping those who have proven themselves as leaders. At this point, you have created a true, lasting passive stream of money!

Isn’t this the dream of every Network Marketer? I believe it is. I don’t think that most of are in business to make “JOB” money. It’s the Pot Of Gold At The End Of The Rainbow. It’s about spending more time doing what YOU want. It’s about helping people you love. Success has never been more possible in Network Marketing. Seeking a Fundamentally reliable Attraction Marketing System is the Key. So, if you are a Network Marketer with big dreams I hope to see you and add value to you and you’re business on your path to success.

Comments are off for this post

7 Ways to Avoid Costly Marketing Mistakes!

Jun 22 2023 Published by admin under Uncategorized

Are you doing the “spray and pray” method of marketing? Is your business suffering from the lack of a marketing strategy? The seven points below will have you on the road to getting your ideal clients and having a marketing plan that works for you.

Do you “Spray and Pray?” You know what I mean. Maybe you pump out an email blast to get people to sign up for your program, then create a flyer you are leaving around town, then go to a few networking events to generate some buzz….then you pray like heck that someone shows up!

What’s the problem with that? Well, for starters, if you are scattered and jumping all around with different marketing pieces, you have no idea what did or didn’t work. Remember the old days when Chrysler rolled out about three new cars a year? The whole town came out, there was a parade and it was a BIG DEAL!

Fast forward about 50 years and now we are slammed with information, new ideas/products, and constant stimulation. It’s been said that we are blasted with over three thousand marketing messages a day. So while six years ago having the newsletter you sent out was a great idea and got lots of visibility, there is now so much competing for the ‘brain space’ of your market, that very often just doing a single mailing or marketing piece will fall on deaf ears.

You may have heard it said that it takes seven to nine exposures before someone says, “Hey…maybe I’ll give him a call.” This means that one email blast is not a marketing campaign!

The antidote to “Spray and Pray” is the Plan and Persevere Method:

1. Be in it for the long haul. Marketing isn’t a one shot deal. All your content and effort is tied into everything else and builds on the relationships you are potentially creating with your market. Come up with a marketing plan so each piece you do is connected to the rest of it. This is the biggest mistake I see my clients make. At the beginning, you need to strategize and then follow the plan. If you give up after one or two marketing activities, you could be stopping just before you are going to strike gold. A good marketing plan should be attached to your calendar so you know what activities you are doing each month to attract your ideal clients and retain existing ones.

2. Don’t be invisible. In order to capture the attention of prospective clients, you need to get creative. Both direct and indirect marketing methods need to be included. Most people will rely on only one or the other. A common mistake I see is that business owners are often afraid of sending too many emails, so will pull back and only come up with a brochure and business card.

Let me say this up front….you will get some people cranky if you step up your marketing efforts. There will be unsubscribe requests to your list, but that’s okay. Good marketing also serves to repel the folks who aren’t a good fit for you, so if you are fearful of offending people, just take some deep breaths and know that you are here to serve a particular market…and the more you contact that market, the more you can support them.

Next, you will want to come up with a plan to include both direct and indirect marketing. For example….you will want to include an online ezine, blogs, and be submitting articles to the online portals, as well as mailing post cards, print newsletters, or other advertising. Those are the indirect methods. Meaning, they can’t touch you, or experience you live. Good ideas for direct methods are where people get to see or hear you, so more trust is established. It’s just a heck of a lot easier to have people believe you when they can hear your voice or see you live.

You can do either speaking engagements, teleseminars, or use video/audio in your email or website to accomplish this. Coaching challenge: You will want to pick three or four marketing ‘channels’ which your market will respond to. (You may be able to do some research to discover which ones your market prefers!)

3. Create a marketing calendar. This way you won’t be tempted to give up. Grab your planner, Outlook, or your Post-It notes -whatever you use to organize your time. Make a day each month that you will dedicate to marketing. There is the creation of your project and the implementation as well. For example, if you are going to have a newsletter sent on the 10th of the month, you may need to get your self sitting down and creating it by the 3rd of the month! And you know what I’m going to tell you, my busy business owners……….. OUTSOURCE! Don’t make the mistake of thinking you have to do it all yourself because truthfully, you can’t and you won’t! Get yourself a great assistant (either live or virtual) and have most of this stuff done for you. As Nike would say – Just Do It. You’ll thank me later.

4. Systematize or suffer. You may have heard talk about how you need to have systems in place. Well you don’t really, unless that is, you want to have insanity in its place. You get to choose! What I mean by systems is that with the newsletter example, you have a template already created, you have the format down, you have the VA or other administrative assistant primed and ready, so all you need to do is create content. No reason to reinvent the wheel. For each marketing piece you do, create a file detailing all the steps you went through. Yes, there will be more work up front, but in the end, you can hand the file off while you are sitting on a beach somewhere. That’s my hope for you!

5. Don’t guess, test! That’s the biggie in marketing. How do you know what works if you don’t test? You may need to have a “How did you find us” question, or some other way to capture that info. Test your marketing pieces on your target market, and not your husband, wife, friend or neighbor! If they aren’t your market, their opinions don’t count. There are way too many ‘dream stealers’ out there who don’t get what you do and can’t really be a good resource for your questions. Find a group of your target market and ask them if you can run by some marketing pieces with them. You can incent them with freebie stuff, but very often people LOVE to help and give their opinion. Just gotta ask.

Do research to determine what your market responds to. How do you find these???? Check out discussion boards by doing a Google search for your content ideas, or send your clients a survey. I’ll give you an example of why testing is important…One of my clients recently wanted to conduct teleseminars for her market to highlight some classes she wants to offer. She was getting advice from a speaker friend of hers in how to do this, but when we poked around a bit, we discovered that while the speakers target market would participate in teleseminars, this may be a really foreign concept to my client’s market. It would have flopped for her, so we got from her market how they best would like to receive the information.

6. Be Real or Be Broke. So many people try to ‘be professional’ that they end up being bland. It’s your quirks that make you unique! Be creative…don’t be afraid to show them who you are, and then people will know you are real and when you are real, you are approachable. Folks want real. They want to know that you have warts and wacky kids and that sometimes you may not want to get out of bed in the morning. Show them who you are and you’ll have a much better connection….and a better chance at serving them with your business.

7. Leverage the Power of Social Networking. There is a whole new game in town, and it is making your marketing much, much easier. Through the Social Media platforms of Facebook, LinkedIn, Twitter, and others, you are now able to establish yourself as an expert and reach people you would never have before. If you are not on these sites, make the commitment to do so. It’s not just the college kids who are connecting here. You can just go onto Facebook and search for your market and you’ll find thousand of entries. So the first thing you’ll want to do is to get yourself out there in the virtual world, exposing your market to your expertise.

Here’s the deal – marketing isn’t really that hard, but it takes a plan and practice to get it right. If you want to be successful, you will want to begin to think like a marketer! I’m here if you need some support.

Comments are off for this post

Generate Back Links With Article Marketing to Create an MLM Mailing List

Jun 22 2023 Published by admin under Uncategorized

MLM is the rage on the internet today with millions of people all over the world making this form of enterprise their preferred choice for a monthly income. Some people enter multi level marketing as a part-time venture to subsidize their monthly income and some of these people like the system so much that they give up their day-job and take to MLM on a full time basis and achieve a lot of success through an MLM mailing list.

One way to get started with an MLM mailing list is to buy one from an online portal. However, there are dangers involved in this practice because not all the email addresses will be in use and you are bound to get bounce messages from the mails you send out. This is a potential dangerous situation.

To begin with just signing up for a single MLM program is not going to get you anywhere you will need at least half a dozen programs of the most popular category in order to get a sustained income. Then you will need to continuously add products to your list to get to people who you feel may need the products or services you sell. It is advisable to opt for physical products instead of an MLM that requires people to join up for a fee and recruit other affiliates under them.

Your MLM mailing list should be an opt-in list. This offers the people the choice of opting-out of your mailing list at any time with no questions asked. However, lets get back to the topic of creating your MLM mailing list.

To begin with article marketing should be high on your online marketing agenda. This requires you to research and find niche keywords that are driving traffic to your competitors sites. Use these keywords to create informative articles and post them to article directories every day. The resource box of the articles will direct your visitors to your site from there they are directed to your squeeze page. You get people to read your site through article marketing and you get quality back links to your sites that increases your chances of being indexed by the search engines.

Through article marketing you will then have to direct people to visit your site and from there try to convince them to fill in their email address into your opt-in MLM mailing list. This will only be possible if you offer some sort of an incentive for them to give up their contact information.

Article marketing involves researching the web for keywords and phrases that are driving hordes of traffic to your competitors sites. This is easy with the online tools the search engine s provide for free. Once you have your list of keywords you should begin writing articles of about 400 words each and post them to the various article directories. Your articles are listed by the search engines and people reading them are directed to your site through the resource box at the end of the article.

However, the best way to start your MLM program will be to buy a mailing list outright. There are many online portals that specialize in selling mailing lists to people who want them. However, it has been found that many of the email addresses in these commercial mailing lists bounce. So, the best way is the slow and steady way, the do it yourself way.

Comments are off for this post

5 Easy Steps to Reach Your Online Target Market

Jun 22 2023 Published by admin under Uncategorized

No matter what you are selling online, using a focused marketing strategy will yield the highest return on your time and efforts. Using a targeted marketing approach is the art of advertising only to those groups of people who are most willing to buy your product. Your target market are the people who are actually looking for your product. They are the folks who need what you have.

Here are 5 easy steps to reaching your online target market!

Identify Your Buyers. In order to plan an effective marketing strategy, you need to know who your buyers are. Who are the people who are interested in your product? The more targeted your product creation and marketing approach is, the more effective your campaign will be. For example, if you are selling information about how to get a mortgage, your target market are many different kinds of people from all over the world. You would have to create a variety of promotional materials for all the different kinds of mortgages that exist. This would be a very hard and time consuming task. But if your product focused specifically on rehabilitation mortgages, it would be safe to assume your target market would be narrowed down to investors and people wanting to fix up their primary residences. The more targeted your efforts are, the easier it will be to reach the people who want to buy your product.
Get to work on your advertising materials. Your promotional material is the backbone of your marketing efforts. It is the ad copy that intends to speak directly to your potential buyers. You want your message to be clear and appealing. Your goal is to convince them your product was designed to make their lives easier and they absolutely cannot live with it. Focus on your product’s benefits more so than it’s features. Features are nice, but your buyers are way more interested in what your product can do for them, as opposed to what your product looks like. For example, if you sell online courses about making money from home, your buyers want to know how your course can help them achieve financial freedom (benefit). The fact that your course comes in a pretty blue binder (feature) is nice, but it’s not going to make the sale.
Build Your Website. Since this is an online business you are building, a website is essential. Your customers will be those people browsing the web to find more information about your product. Remember to create your site so it speaks directly to those browsers. Remember who your buyers are, and write your content specifically for them. Try to answer all their questions, address all their concerns, and overcome any buying objections they may have. Be sure to use the right keywords on your website so the search engines will list your site in the top results when browsers type in a relevant query. For example, if you sell red widgets, make sure the keyword phrase ‘red widgets’ is in your site’s meta tags (title, keywords, and description tags), and also make use of this keyword phrase throughout your content. You can use free tools like Google’s External Keyword Tool to find out what people are searching for the most. Just type in Google External Keyword Tool into your search engine of choice and you will find this very valuable tool!
Start a blog. All websites benefit greatly from adding a blog. People love blogs! Blogs are very popular, as they provide a way for people to connect with one another. As a business owner, having a blog will give you a significant advantage over sites that don’t have one. It will give you a way to personally connect with your potential customers and build your trust with them. There are some great free blogging tools such as WordPress and Blogger where you can open up an account and start blogging right away! Check out some business blogs to find out what other business owners are blogging about.
Implement Your Marketing Campaign. Now that you have your product created, your target market identified, your promotional material written, and your website and blog live, it is time to start actively promoting your product. Some very popular marketing strategies on the web consist of opt in email marketing, social networking campaigns, social bookmarking, article marketing and press releases, etc. The possibilities are endless. No matter which advertising road you decide to take, always keep one thing in mind…always, always, always, tailor your message so it speaks directly to your target market! Good luck to you and your online success!

Comments are off for this post

Gain Perspective From These Fitness Marketing Tips

Jun 22 2023 Published by admin under Uncategorized

As a seasoned veteran of the fitness industry, I’ve tried it all when it comes to fitness marketing, and I think it’s time to share my personal fitness marketing strategies with all the new fitness professionals out there who really need some help.

Right now, it’s about 1:30 on a week day, and I just started work. Today’s workload consists of about twenty minutes of emails, which I just finished. I’ve also helped a coaching client boost the conversions on her website – before, she was getting about one percent of visitors into her program. Now, with the improvements we made, we should be looking at more like five to ten percent. That took about half an hour.

Now, I’m writing this post and I’ll load it up into my email management system. Then, I’ll write an article and make a couple of marketing videos, and go through the to-do list for this month. I need to prioritize things to focus on that critical five percent. That’s most helping my clients get the most out of their personal training businesses. I’ll work on a couple of product launches coming out in the next few months, too. I expect to be done by about 5:30!

Of course, I can work so fast because my personal assistant knows what she’s doing, and because my wife is a whiz with the administrative end of things. It’s important to remember to delegate as much as you can afford to in order to keep your business going.

I currently have about 10 streams of income and I usually don’t work more than part time. That’s what Internet marketing can offer if you do it right. But if I had to start all over from scratch, what fitness marketing strategies would I use?

1. Set specific goals, have a plan to reach them, and make a timeline.
2. Make sure you always train in a great environment.
3. Boot camps and group training are wonderful.
4. Get in the habit of reading blogs with quality information to stay posted on what’s happening in the industry.
5. Focus on helping people. Start helping a few of them for free, and have them pay with referrals.
6. Get into the right headspace by reading.
7. Read “How to Win Friends and Influence People.” Treat everyone the way the book suggests and you’ll do a lot better.
8. Take a good survey of your market and learn just what they want. Sell them that, and give them what they need, too, but sneak it in.
9. Get a huge stockpile of real before and after pictures.
10. Make sure you have a well optimized, direct response “greased slide” sales site.
11. Create a link-building plan and you absolutely MUST use your major keywords in your anchor text for the pages you want to rank high.
12. Try dominating organic Google searches with double listings for every keyword phrase. Use every reasonable location for your area.
13. Make sure you get listed at the top in Google locally. Have lots of good reviews.
14. Put up ten to twelve well-written Craigslist ads every day. Use a morning and evening rotation and good direct response writing.
15. Use Facebook ads, too. Make sure you track them carefully and tweak them for the highest profit ratio.
16. Start getting better at your local strategy for Google AdWords. Pay as little per click as you can, but don’t let targeted traffic numbers drop.
17. Set up good referral systems. 18. Have retentions systems in place.
19. Document as many aspects of your business as you can. You should definitely delegate according to that.
20. Network with the people you know you can create good relationships with.

I honestly hope those fitness marketing tips help you and provide you with a better understanding of fitness marketing. Hard work is important, but if you can learn to direct your energy in the most productive manner, then you’re better off.

Comments are off for this post

E-Mail Marketing – The Home-Based Challenge

Jun 22 2023 Published by admin under Uncategorized

The need for a good alternative to direct-mail marketing is obvious, due to the cost reduction associated with the handling and postage expense associated with trying to reach a broad audience in a short period of time. Not only that but in order to effectively direct such material to the right segment of such a broad audience, there is a need to track and survey the public’s perception and reception of such material while maintaining a high ROI.

E-mail marketing clearly demonstrates how market research can be integrated with direct sales through online advertising. And cognizant of the fact such e-mail content is often regarded as ‘junk mail’ by many, the effect is still far-reaching, as there is always that small percentage of the masses who will open and view the content of what’s being presented, only for the sender to encounter the next challenge of actually getting a positive or favorable response from the recipient, provided they opt in.

In spite of some prominent disadvantages, such as meeting the CAN-SPAM Act of 2003, getting past integrated spam filters on provider networks, ensuring that ‘opt-in’ and permission marketing of newsletters and related material is accepted, e-mail marketing is still the most popular and practical way for companies seeking to capture an online audience to obtain some measure of success. And measuring is a definite essential in e-mail marketing, so as not to fly blind.

Tracking ability is probably the most prominent feature of e-mail marketing. Even from a small percentage of ‘the audience’ a degree of information can be extracted to give the advertiser more of an idea of how their business is perceived. They can utilize things such as click-throughs, auto-responders and other mechanisms to help tune their marketing approach, based on response.

Even in this line of business, there is competition, believe it or not. There are at least three different companies

that are prominent enough to net real results, thus making the bottom line for any marketer more definite. GetResponse is one, VerticalResponse is another and Lyris HQ is still another, which is briefly discussed.

Lyris HQ specializes in e-mail templates for various marketing campaigns. They can expedite statistical information to and from databases to help reach a desired ROI. In addition to providing stats on PPC campaigns, keyword research is also available and they can work with just about any budget. Their website features a downloadable e-mail template and guide for application. In fact the top 10 templates are provided for free, according to their advertisements.

E-mail marketing, although not necessarily a 100% response method of marketing, is still an essential tool that yields positive results, provided the product or service is one that’s in demand. Home-based businesses do well to utilize such a tool in order to keep their efficiency and profitability high and their overhead low in conjunction with keeping a profitable bottom line. Any business, whether a franchise or a brick & mortar business can utilize this method of advertising. For example, successful internet marketers themselves utilize e-mail marketing tools to reach their target audience since it’s virtually all internet-based anyway. If it’s on the internet, it’s a numbers game. The real challenge is effectively reaching those numbers.

Damon Mills is a successful internet marketer himself who guides people to establishing steady streams of income in his line of work as e-entrepreneurs through both extensive training and committed mentorship.

Comments are off for this post

Top Five Uses of Email Marketing

Jun 22 2023 Published by admin under Uncategorized

Email is consistently rates as the most used application on the Internet. According to Epsilon International via Econsultancy Blog in June 2009:

Email is used more regularly than social networking for personal communication. 79% of respondents use email as their primary mode of communication, only 10% use social networks.

Email has long been used as a form of marketing, but if you’re new to the email marketing game, you may be unsure as to how to use it and what results you can expect. So here are our top five uses of email marketing:

1. Newsletters

You can create newsletters to send to existing customers and prospects on a regular basis. Some companies opt for weekly, others monthly. If you’re really keen, you could even send them daily (as long as the content was high quality). Sending email newsletters is a very effective form of communication and helps to further enhance your brand. The more you can keep your name and logo in front of customers and prospects, the more likely you’ll be top of the list when the customer wants to make a purchase.

Newsletters can contain a variety of information – new web pages you’ve added, new articles, changes to your business, new product lines – anything goes, as long as it is of value to the person you’re sending it to.

2 Promotions

Many organisations like to use email marketing to send out coupons/codes or to promote a special offer they are holding. Offering exclusive coupons to mailing list subscribers has also shown to be an effective way of growing your email marketing list. If people are already engaged in your company, what better way to reinforce the relationship than providing them with their own special offers?

3. Event invitations

Email marketing is a fantastic way of promoting events you may be holding. Not only can you send out emails informing customers and prospects that you are holding an event, you can also use email to invite people directly. Email marketing tools are highly sophisticated and are able to be personalised which makes them great as an invitation tool. It also cuts down the cost of printing and postage of traditional invites.

4. Promote blog posts

If you create a regular blog, you can use email to promote each new blog post. Some people may prefer to get a direct email containing your blog post, rather than having to visit your site directly. Alternatively you can send a weekly or monthly email containing a summary of all your recent blog posts, and use that as a way to drive traffic to your site.

5. Business updates/press releases

If you’ve launched a new product, taken on a new member of staff, or have any other kind of newsworthy announcement, email marketing is a great way to communicate this to your mailing list. You can also use email marketing to send out press releases in bulk to your list of journalists.

The main benefits of email marketing are:

Low cost
Ability to measure results
These benefits make it a useful tool for all businesses large and small. The low cost of entry means that virtually anyone can get involved and start using it.
If you want to learn more about any of the above marketing strategies, please get in touch. At SMEketing we’re experienced in all these marketing mediums and have seen first hand the benefits when small businesses employ such tactics.

Comments are off for this post

Older posts »