E-Mail Marketing – The Home-Based Challenge

The need for a good alternative to direct-mail marketing is obvious, due to the cost reduction associated with the handling and postage expense associated with trying to reach a broad audience in a short period of time. Not only that but in order to effectively direct such material to the right segment of such a broad audience, there is a need to track and survey the public’s perception and reception of such material while maintaining a high ROI.

E-mail marketing clearly demonstrates how market research can be integrated with direct sales through online advertising. And cognizant of the fact such e-mail content is often regarded as ‘junk mail’ by many, the effect is still far-reaching, as there is always that small percentage of the masses who will open and view the content of what’s being presented, only for the sender to encounter the next challenge of actually getting a positive or favorable response from the recipient, provided they opt in.

In spite of some prominent disadvantages, such as meeting the CAN-SPAM Act of 2003, getting past integrated spam filters on provider networks, ensuring that ‘opt-in’ and permission marketing of newsletters and related material is accepted, e-mail marketing is still the most popular and practical way for companies seeking to capture an online audience to obtain some measure of success. And measuring is a definite essential in e-mail marketing, so as not to fly blind.

Tracking ability is probably the most prominent feature of e-mail marketing. Even from a small percentage of ‘the audience’ a degree of information can be extracted to give the advertiser more of an idea of how their business is perceived. They can utilize things such as click-throughs, auto-responders and other mechanisms to help tune their marketing approach, based on response.

Even in this line of business, there is competition, believe it or not. There are at least three different companies

that are prominent enough to net real results, thus making the bottom line for any marketer more definite. GetResponse is one, VerticalResponse is another and Lyris HQ is still another, which is briefly discussed.

Lyris HQ specializes in e-mail templates for various marketing campaigns. They can expedite statistical information to and from databases to help reach a desired ROI. In addition to providing stats on PPC campaigns, keyword research is also available and they can work with just about any budget. Their lyris.com website features a downloadable e-mail template and guide for application. In fact the top 10 templates are provided for free, according to their advertisements.

E-mail marketing, although not necessarily a 100% response method of marketing, is still an essential tool that yields positive results, provided the product or service is one that’s in demand. Home-based businesses do well to utilize such a tool in order to keep their efficiency and profitability high and their overhead low in conjunction with keeping a profitable bottom line. Any business, whether a franchise or a brick & mortar business can utilize this method of advertising. For example, successful internet marketers themselves utilize e-mail marketing tools to reach their target audience since it’s virtually all internet-based anyway. If it’s on the internet, it’s a numbers game. The real challenge is effectively reaching those numbers.

Damon Mills is a successful internet marketer himself who guides people to establishing steady streams of income in his line of work as e-entrepreneurs through both extensive training and committed mentorship.

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