What is Postcard Marketing?

Postcard Marketing has to be one of the most overlooked advertising methods in network marketing.

Probably because with the huge emphasis on internet marketing in the last few years and the growth of the Web 2.0 (social networking) community, well, postcards seem like a thing of the past.

However, postcard marketing has been a favorite for guerrilla marketers. Why? (by Jay C.)

1. Postcards are the fastest, easiest, most reliable way to dramatically increase your sales and profits without spending an extra dime more on advertising or promotion.

2. Postcards are eye-catching. A beautiful, full color glossy postcard is not going in the trash without first being read.

3. Postcards don’t need to be opened. They’re “naked” mail. No more trying to write envelope copy to get your prospects and customers to see what’s inside.

4. Postcards are ‘guerrilla marketing’ at its finest – they target your customers one-by-one instead of mass advertising.

5. Postcards are associated with happy memories – we all like getting postcards from friends and family on holidays.

6. Postcards create a pleasant emotional response because they are usually received by friends and family.

7. It is hidden from your competitor’s eyes. When you advertise your business anywhere else, your competition knows it. But when you use postcards to communicate with your customers, it is direct to them and your competition will have no idea.

8. If you are asking recipients to bring the card into your store for a special discount then it is easy to track campaign success rate also.

9. Postcard marketing is affordable, even for the smallest of businesses.

10. Cost of 5,000 postcards sized of 4.25″x6″ be somewhere $200. Isn’t it cheap to convey your message?

11. Postcards achieve almost 100 percent readership and generate a high rate of response.

So do I think postcards can dramatically increase your odds of success in your network marketing business?? Depends on what message you convey in them, but, YES! I think it is absolutely worth a shot.

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